Boston College Graduate School of Social Work

The Challenge: two-fold. First, to position the Boston College Graduate School of Social Work qw an institution of international reach and impact, and the leading source of research-validated best practices in the social work. Secondly, to reposition social work itself as a scientifically rigorous discipline whose influence and impact extends well beyond care giving and to present BC GSSW alumni as globally literate agents of change.

The Solution: We created an accessible, intuitive site structure that allowed prospective students, research and NGO partners, and other members of the social work and development communities to find information quickly and easily. We also developed stories and visuals that conveyed to prospective students that “as a BC GSSW-trained social worker, you will be uniquely prepared to initiate and sustain change in the clients and communities with which you work.”

The Result: The “Initiate & Sustain Change” theme that drives the feature content distills the BC GSSW brand promise into a singularly succinct, memorable line. Content and design also work together to illustrate that, through its research initiatives and international partnerships, BC GSSW is making the field of social work itself better able to initiate and sustain systemic change on a regional and global level.