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Intelligence
White Paper on Challenges for Higher Ed Marketers in 2009 Now Available

Intelligence

White Paper on Challenges for Higher Ed Marketers in 2009 Now Available

Feb 17, 2009By Michael Stoner

In many ways, the findings of the survey aren’t news: even in hard economic times, the challenges for marketing communications people on campuses of all kinds are not that different than they are in flush times. Here are the top three challenges (we discuss six challenges in the white paper):

1. Branding and messaging
2. Rethinking and expanding communication outreach approaches and formats
3. Incoporating new media and/or technology strategies.

What’s different now, of course, is that tactics and solutions are very much dependent on the economy (this was the fourth challenge marketers identified).

If you have experiences about this work-or comments you’d like to share-please comment on this post.

And, again, you can download a copy of the white paper here.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?