mStoner lands in Austin!

Are you attending the sold out HighEdWeb conference in Austin, Texas next week? We bet you are already packed, following the #heweb11 hashtag, and counting down the minutes until Sunday night’s welcome reception kicks off.

mStoner will be presenting on topics that include mobile, social media, and building a creative services team. Check out the sessions below and we hope to see you there.

“Creative Services, Anyone?”
to be presented by Senior Strategist Susan Evans on October 24, 8:30–9:15AM in the Marketing, Management, and Professional Development Track

This session will cover what it takes to set up a unit on your campus that operates like a successful in-house creative agency. Susan will share her experience establishing and building a creative services team at the College of William & Mary.

“Beyond Blogging: Create an Integrated Online Student Ambassador Program”
to be presented by Marketing Manager Mallory Wood on October 24, 9:30-10:15AM in the Social Media Track.

The presentation focuses on how to expand, integrate and manage your institution’s student bloggers’ presence across multiple social networking platforms.

“On Your Mark, Get Set, Mobile”
co-presented by Tiffany Broadbent of the College of William & Mary and mStoner Creative Director Doug Gapinski on October 25th, 8:30–9:15AM in the Content Track.

This session is a primer for thinking about an institutional mobile site and covers the types of information you should offer in mobile format, the decision to create a mobile app or a mobile website, trends and guidelines for styling and coding, and examples of mobile content from colleges and universities.

If you can’t make it to Austin this year, you don’t have to miss out! Check the mStoner blog next week for our slide decks.

Posted by Mallory Wood
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Categories: Marketing and branding