It’s All Good in the Neighborhood!
Physical presence often gets downplayed because our coworkers, clients, and friends are now reachable through so many channels. To say technology has made connecting easier is to dramatically understate this idea — it’s now taken for granted that there are multiple venues to reach a person. Because we’re so plugged in, it’s easy to forget where we’re physically located becomes a part of who we are and how we work in some way. I’m talking about the office space, but I’m also talking about the neighborhood. The neighborhood is the point of arrival and departure each day, the microcosm containing the feng shui, the people, the flora and fauna, the lunch spots and happy hour bars surrounding our places of work.
For the Chicago office of mStoner, our neighborhood is Ravenswood, a few miles of land stretching north to south along the Metra tracks, about a mile and half west of Wrigley Field. It’s a highly residential area occasionally punctuated by brick office buildings and plenty of cute restaurants and quirky creative businesses (including our own!). This week, mStoner and managing partner Voltaire Miran was interviewed and mentioned in a Chicago Tribune article about Ravenswood. The writer refers to our neighborhood as a place that nurtures intellectual manufacturing. As a creative director, I’ll take that as compliment. For those interested, this article will give you a sense of the spirit of the neighborhood surrounding the mStoner Chicago crew.
If you want to see more of Ravenswood, I also recommend James Hyatt’s Awesome Chicago Video Tour.
It’s a couple of years old at this point (Stubbs was sold!) but the narrative still paints a light-hearted and accurate picture of where we work.
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